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Southern Rural Water go bonkers for bovines on National Cow Appreciation Day

9 July 2024 | News
9 July 2024

A herd of cows in a field
Name a cow now

Click the button to head straight to the name submission form.

Southern Rural Water is celebrating National Cow Appreciation Day by giving Victorians the chance to name a Gippsland heifer and prove a personal touch can boost productivity. 

Celebrated annually on the second Tuesday in July, National Cow Appreciation Day recognises all that is brilliant about bovines and marks the start of Southern Rural Water’s Name the Cow Campaign. 

Southern Rural Water manages the water that’s the lifeblood of Gippsland’s agricultural economy and powers Victorian dairy hub the Macalister Irrigation District.  

Southern Rural Water Manager Water Supply Matt Cook said the campaign is a light-hearted initiative to give rural communities a laugh and another reason to be proud of the ‘girls’ who make Gippsland great. 

“Some may think Southern Rural Water is pulling the udder one but we’re serious when it comes to investing in Gippsland’s farming community,” he said. 

“Over 20 years, we’ve invested $190 million modernising the district’s irrigation infrastructure to make it more efficient for farmers to produce milk and secure the region’s thriving agricultural economy,” he said. 

Matt is encouraging anyone who appreciates the work dairy farmers do putting milk on our tables every day to embrace the fun and get involved.  

“Anyone in Victoria can take part in the game that requires people to submit their suggested cow name and the reason behind it online at:,” he said. 

“Local heroes, famous family members, sporting legends, regional trailblazers, community icons, we want people to get creative and tell us why their cow’s name needs to be at the top of the podium,” he said. 

Eligible entrants need to submit their entry before midnight on Friday, 26 July when submissions close with the winning entry to be announced mid-August. 

Matt said the lucky entrant’s winning name will be given to one of local dairy farmer James Clyne’s cows to test research that suggests cows with names produce more milk.

“James Clyne is one of the many farmers in Macalister Irrigation District whose businesses have benefitted from Southern Rural Water’s long-term investment in the region,” he said. 

We’ll work with James to track the winning cow’s performance over 12 months and report on the results on National Cow Appreciation Day next year,” he said.  

Name that cow!

One lucky winner will get to name Gippsland’s most famous cow, receive a limited-edition congratulatory certificate and test the theory that cows with names produce more milk.  

So, tell us in 100 words or less why your cow’s name needs to be at the top of the podium.

Submissions close on at 11:59pm, Friday 26 July. Please read the terms and conditions for more information. 

  • Terms and Conditions
    • By entering the National Cow Appreciation Day Name Game, you (the Entrant) accept the terms and conditions of this Game. 
    • The Game is being conducted by Southern Rural Water (SRW), 88 Johnson Street, Maffra, Victoria, 3860. ABN 70 801 473 421. 
    • Entry is open to Victorian Residents aged 18 and over and entrants aged under 18 who have the permission of their parent or guardian to participate (Eligible Entrants). 
    • Employees and contractors of Southern Rural Water (including their immediate families) are ineligible to enter. 
    • The Game commences on 00:00 9 July 2024 and closes on 23:59, 26 July 2024 (Game End Date). 
    • To take part, Eligible Entrants must submit a name and the reason behind it before the Game End Date. 
    • Entries can be submitted by completing the webform on the Name Game webpage. 
    • Only one entry is allowed per person. 
    • The Entrant warrants to Southern Rural Water that the Entrant is the author of the Entry and that the Entry is not offensive, defamatory, or inflammatory and does not infringe any third party's intellectual property rights or breach any law. 
    • Southern Rural Water can disqualify any Entry that it considers, in its sole discretion, breaches the Game’s Terms and Conditions and can cancel, modify or terminate the Game without liability if the Game is interfered with in any way or cannot be conducted as anticipated by Southern Rural Water.  
    • Southern Rural Water will not be liable for any loss (including, without limitation, any consequential or indirect loss), cost or damage, personal injury or death which is suffered (whether or not due to the negligence of any person) in connection with entering this Game, as a result of the administration of the Game or in connection with the acceptance of any program or the cancellation of any part of the Game (to the extent that cancellation is beyond SRW's reasonable control), except for any liability which cannot be excluded by law (and, if so, that liability is limited to the minimum permitted by law). 
    • Chance does not play a part in winning the Game. One (1) winning entry will be judged on the originality and creativity of the answer submitted, as determined by Southern Rural Water in its absolute discretion (Winner). Southern Rural Water’s decision will be final, and no correspondence will be entered in to. 
    • A ‘winning’ name will be selected from the valid entries on Wednesday 31 July 2024 at 11am at Southern Rural Water’s Mitcham Office, 25 Lucknow Street, Mitcham, Victoria, 3132. The entrant whose name was selected will then be notified individually by email or telephone. 
    • Where an entrant fails to respond within seven days of Southern Rural Water sending notification, we can revoke the name, and may select further valid entries. 



    • Bragging rights to naming the most famous cow in Gippsland. 
    • The successful entrant will receive a congratulatory certificate celebrating their achievement and newly named cow within 28 days of being notified. 


    Use of Entrant information: 

    • The successful Entrant will have their name and entry published on Southern Rural Water’s website. 
    • By entering this Game, the Entrant agrees to any requests that may be made by Southern Rural Water for photos of the Entrant that can be used for reasonable promotional and publicity purposes. 
    • The Entrant unconditionally and irrevocably grants Southern Rural Water a non-exclusive, perpetual, worldwide, royalty-free licence to use the Entry (including but not limited to reproducing, publishing, adapting and communicating the whole or any part of the Entry) in publications, promotional and marketing material and on its website to promote Southern Rural Water and rural water management (the Permitted Use). The Entrant consents to the Entry being used in a manner that would, but for the Entrant consenting to such a use, breach the Entrant's moral rights. 
    • If the Entrant is a person under 18 years of age, the consent of their parent or legal guardian is required before any photo capable of being identified as the likeness of the Entrant can be used for reasonable promotional and publicity purposes. 


    Privacy Collection Notice: 

    • When you enter our competition, we collect the personal information you provide. If you win our competition, we may collect further information from you. Any personal information collected will only be retained in accordance with gambling and lottery legislation. 
    • If we do not collect some or all this information, we may not be able to enter you into the competition or provide the prize. 
    • We collect this information to enable us to administer the competition and fulfil the prize.  
    • We may disclose your personal information to: 
      • The authorities responsible for the regulation of gambling and lotteries and other government agencies, where applicable 
      • Other parties where required by law 
    • The competition winner’s name will also be published as set out in the terms and conditions and/or required by relevant gambling and lottery legislation. 
    • SRW’s Privacy Policy contains further information including information about how you may request access to, and correction of, personal information we hold about you, how you may can make a privacy complaint. SRW’s Privacy Policy is available at or otherwise by contacting us by phone on 1300 139 510 or by email at