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Our strategy

Regional prosperity through water

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Our Strategy: Southern Rural Water 2036 

At Southern Rural Water, our purpose is to provide sustainable water services across southern Victoria. Our vision is simple: regional prosperity through water. 

For more than 30 years, we have proudly supported our customers, communities, industries and the environment. We deliver and license water for farmers, the power sector, Traditional Owners, environmental water holders, other water corporations and the communities that rely on these services every day. 

As we look to the future, we're proud to introduce Southern Rural Water 2036, our strategy for the next decade. It reflects our commitment to customers, communities and the regions we serve, while recognising the vital role water plays in supporting economic growth, healthy communities and thriving environments.

Corporate Strategy Diagram showing our eight pillars

Supporting regional prosperity 

Water is essential to the success of regional Victoria. It underpins food and fibre production, supports jobs and local economies, enables critical services such as water and energy, and helps create healthy, connected communities through recreation and environmental stewardship. 

Through responsible and sustainable water management, we will continue to help regional communities grow and prosper. 

Preparing for a changing future 

The next decade will bring significant change to the way water is managed and used. We will be operating in an environment shaped by: 

  • A hotter, drier climate, with more extreme weather events and increased pressure on water security. 
  • Diversifying regional economies, including the growth of renewable energy, data centres and circular economy industries, creating new demands for water. 
  • Larger and more sophisticated farming enterprises seeking greater water reliability and advanced technology solutions. 
  • Changing community expectations, including stronger recognition of community values and the evolving role of Traditional Owners in water management. 
  • Rapid technological advancements that will transform how both customers and water authorities operate. 

These changes will see Southern Rural Water play an even greater role in sustainable water management. 

We will strengthen resilience to climate challenges, respond to emerging opportunities across regional Victoria, embrace the knowledge and perspectives of Traditional Owners and communities and champion innovation and efficiency in water use. 

By working together with customers, communities and partners, we will continue delivering on our vision of regional prosperity through water.