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Our Strategy

Our vision: 

Great value for customers and community through excellence in rural water management

In delivering our vision, our aspirations are to provide:

  • customer value through outstanding service
  • community value to help our regions thrive
  • excellence in everything we do by empowering our people to deliver results.

Corporate Strategy 2020Our foundations will enable us to be: financially sound, resilient and insight-driven, operate efficient systems, and be a great partner, an outstanding asset manager and a trusted resource steward.

Our people are at the heart of everything we do. It is our people who build these foundations and apply them to bring our aspirations to life.

Southern Rural Water (SRW) is proud to be the lifeblood of the agricultural economy of southern Victoria. As regulators of surface and groundwater, we provide fair, equitable and sustainable access to water resources. We supply water to irrigators, power generators, urban water corporations and we work with the Victorian Environmental Water Holder and alongside Catchment Management Authorities and Melbourne Water to manage the release of environmental flows.

Our customers are at the forefront of an industry that is changing all the time. This is driven by shifts in climate, population, technology and market forces. More extreme weather events challenge established ways of working. Making the best use of valuable agricultural land is critical to supporting a growing Victorian population. It has never been more important for us to keep up with customer needs in a rapidly changing context.

We need to be future-ready, able to anticipate and adapt to these challenges so that we can continue to deliver great value to our customers, stakeholders and the community.

We are fortunate to work in a sector with many opportunities to support change. Through new ways of working and the adoption of modern technology, we can deliver water more reliably to our customers and the environment.

We have customers who are keen to invest in efficiency and productivity. Their businesses are as diverse as the communities they feed, clothe and support. They range from multi-million dollar enterprises innovating to create new markets, to producers expanding to meet demand, and businesses of all sizes adapting to use water more efficiently and embed care for the environment into their operations.

We seek to understand the impacts of climate change and build resilience into our operations and those of our customers.

Importantly, we strive to have a highly engaged and productive workforce, where our people are committed to the safety and wellbeing of each other and to delivering excellence for our customers.

We continue to identify and create opportunities to expand productivity, grow economies and improve our region as we deliver excellence in rural water management for our customers and the community.

Our Corporate Strategy



Southern Rural Water acknowledges and recognises Aboriginal people as the Traditional Owners and Custodians of the land and waters on which we work and live, and we respect their deep and ongoing connection to Country. For more about the First Nations peoples on whose Country we work, click here.